Our collaboration with the customer aimed to elevate the performance and functionality of the platform while addressing key challenges in development and operations. Keeneo team contributed to the development of three essential components of the platform ecosystem: a robust backend application for participants’ data processing, admin-side frontend applications for managing marketing campaigns, and client-side frontend applications for campaign configuration and statistical analysis. From the outset, we tackled significant challenges across all components, including insufficient QA, unclear requirements, fragmented knowledge bases, and an inefficient development process. To resolve these issues, we established clear workflows, improved repository management, and implemented a structured approach to cultivate collaboration and productivity.
As the project advanced, we upgraded the platform’s infrastructure, introducing separate production, staging, and development environments with dedicated servers for databases, ELK stacks, and web application hosting. Enhancements to communication tools, such as integrating MJML with Mailjet and transitioning SMS services to Brevo, ensured seamless performance and scalability. These combined efforts resulted in a robust, efficient solution that empowers the customer to deliver a state-of-the-art integrated marketing experience to their clients.
